Category Archives: Marketing

if only Fate played a role

Since reviving my blog I must have applied for around 50 marketing roles (this might be a slight exaggeration) and I’m yet to hear a thing on any of them. I know the deck is stacked against me; there are bound to be candidates applying for these same roles who either have the qualifications, the experience, or both, and for me to get picked before them would be a miracle. But I still can’t help feeling disheartened.

I’m not one for fate, I can’t just tell myself it wasn’t meant to be or when it’s right it’ll happen. I need to do something pro-actively to change my odds. I contacted the Chartered Institute of Marketing (CIM) a few weeks ago regarding their courses and they’ve been analysing my CV to determine which level I should start my studies.

CIM offer 4 levels of study:

  • Level 3: Foundation Certificate in Marketing
  • Level 4: Certificate in Professional Marketing
  • Level 5: Diploma in Professional Marketing
  • Level 6: Postgraduate Diploma in Marketing

Thinking I’d be advised to start on the foundation course I was pleasantly surprised today to learn their suggestion for me was Level 4. The course commences in January and there are multiple ways I can choose to study; virtual, blended or residential. Each has it’s own merits but this will require a little more thought.

The only ‘problem’ is they don’t start until January – but hopefully just being signed up will demonstrate my commitment to the profession and help me get out of this IT mud I’m currently stuck in.

As I’m sure I’ve mentioned previously I never had aspirations of working in IT. In fact I bumped into an old friend recently who when informed of what I was currently doing looked at me quizzically and advised he never had me down as one to have a career in IT. It’s just not the right fit for me, I ended up here more through a series of unfortunate events than a grand plan I had designed throughout my school years.

But things will change. Eventually.

a Brand Plan: Trump

This piece has been written in the mindset of a Trump supporter and does not reflect the opinions of the author.

1.Brand Templates

A brand template demonstrates the features a candidate/campaign perceives itself as having. These are split into four distinct areas to help visualise the ingredients that make up a campaign.

1a.Trump Republican Campaign

Below is a brand template for the Trump Presidential Campaign. There are four areas that make up the campaign and each make up the values our key demographic are searching for.


Continue reading a Brand Plan: Trump

a Marketing Plan: Trump

The below is a Marketing Plan I have created for the Trump Presidential campaign. While some may argue that I am a Brit and this election does not impact me and my country, it is my firm belief that electing this man into office and giving him control over the worlds largest (known) weapons arsenal is a concern for everyone, not just Americans.


  2. PESTEL Summary
  3. SWOT
  4. Objectives
  5. Strategy
  6. Marketing Mix

Continue reading a Marketing Plan: Trump